Overlooking Matsuyama Castle in the east, we are conveniently located in the center of Matsuyama city. Beginning as a small aquarium fish shop in 1961 by our greatly respected founder, the late Hideo Beppu, we have successfully grown into a large aquarium fish store with a showroom of about 660 square meters. We specialize in the production and sales of colored NISHIKIGOI and goldfish.
Our showroom always exhibits a variety of sizes and colors of NISHIKIGOI, mainly the ones produced by us or in Sakai Fish Farm. Our goal is to satisfy our customers by producing new kinds of NISHIKIGOI to accommodate their needs.
We have a large variety of goldfish and tropical fish to satisfy not only a beginner but also an enthusiast. We call ourselves “Peaceful Family Aquarium" and we are always trying to keep the best conditions for each fish. We also have a large selection of articles and equipment for the enjoyment of keeping aquarium fish.
We are confident that we are the best aquarium fish store and we are always aiming to make our store better. Please drop by with your family. I hope you will love our store.

 

Takaharu Inoue I am in charge of Nishiki carp. I started working at Sakai Fish Farm in Hiroshima at the age of 22 and stayed there for 5 years, and then I came back to Matsuyama in 2007. Since then, my goal is to satisfy our customers through breeding quality Nishiki carp using the breeding techniques I learnt at Sakai Fish Farm. I will always be grateful to Sakai Fish Farm for the knowledge bestowed on me. Although we breed many kinds of carps, my favorite breed is Taishou Sanshoku and it is one of the most difficult kinds to breed. Therefore I am always striving to breed the best Taishou Sanshoku.

• The production and sales of colored NISHIKIGOI（KOHAKU,TAISHO SANSHOKU,HIKARIMONO.etc）
• The sales of gold fish, tropical fish, salt-water fish and seaweed
• The whole range of equipment for aquarium fish, fish food, some chemicals and other things related to keeping fish
• Consulting on how to keep fish or pond equipment and so on.

• 10 minutes from Matsuyama Airport by car
• 10 minutes from Matsuyama Kanko Port by car
• 10 minutes walk from JR Matsuyama Station
• Approximately 20 minutes from the Matsuyama IC exit on Matsuyama highway by car
• Approximately 2 hours from Hiroshima Airport by car
• Approximately 5 hours from Kansai International Airport by car

Open from 9:00am to 7:00pm
Sundays and national holidays: open from 9:00am to 6:30pm
Closed on Thursdays